{"id":50,"date":"2021-02-18T09:00:00","date_gmt":"2021-02-18T08:00:00","guid":{"rendered":"https:\/\/leon-communication.com\/leblog\/?p=50"},"modified":"2021-03-17T11:33:51","modified_gmt":"2021-03-17T10:33:51","slug":"communication-recycle-eco-responsable","status":"publish","type":"post","link":"https:\/\/leon-communication.com\/leblog\/communication-recycle-eco-responsable\/","title":{"rendered":"Le recycl\u00e9 \u267b, votre alli\u00e9<\/br> pour une communication<\/br> \u00e9co-responsable ! \ud83c\udf3f"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#445053\">Le saviez-vous ? Pour fabriquer un papier recycl\u00e9, nous utilisons <strong>2 \u00e0 5 fois moins d\u2019\u00e9nergie et d\u2019eau<\/strong> que pour un papier \u00e0 base de fibre vierge, et oui, c\u2019est beaucoup !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aujourd\u2019hui, de nombreuses solutions s\u2019offrent \u00e0 vous et ont la part belle au service d\u2019une communication \u00e9co-responsable et plus durable.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Du papier recycl\u00e9 classique au surcyclage en passant par le papier ensemenc\u00e9, partons ensemble \u00e0 la d\u00e9couverte de super alli\u00e9s pour votre communication.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Illustration-Recycle-1024x828.png\" alt=\"Illustration d'un arbre des possibilit\u00e9s du recycl\u00e9\" class=\"wp-image-87\" width=\"768\" height=\"621\" srcset=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Illustration-Recycle-1024x828.png 1024w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Illustration-Recycle-300x243.png 300w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Illustration-Recycle-768x621.png 768w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Illustration-Recycle.png 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#9f3602\"><strong><span style=\"color:#9f3602\" class=\"has-inline-color\">LES PAPIERS RECYCL\u00c9S, POUR UN IMPACT ENVIRONNEMENTAL R\u00c9DUIT.<\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">L\u2019ID\u00c9E RE\u00c7UE : \u201cL\u2019EFFET SOPALIN\u201d !<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color:#445063\" class=\"has-inline-color\">Quand on vous parle recycl\u00e9, vous pensez s\u00fbrement au papier pelucheux et d\u00e9pourvu d\u2019esth\u00e9tique mais d\u00e9trompez-vous, les techniques ont beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color:#445063\" class=\"has-inline-color\">Le papier recycl\u00e9 n\u2019a plus rien \u00e0 envier au papier \u201cconventionnel\u201d en fibres vierges !<\/span> <span style=\"color:#445063\" class=\"has-inline-color\">Bien au contraire, l&rsquo;attrait du public pour les produits plus naturels en font aujourd\u2019hui un atout pour votre communication !<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">MAIS DANS LES FAITS, QU\u2019EST CE QU\u2019UN PAPIER RECYCL\u00c9 ET COMMENT EST-IL FABRIQU\u00c9 ?<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Un papier peut \u00eatre appel\u00e9 \u201crecycl\u00e9\u201d d\u00e8s lors qu\u2019il contient <strong>au minimum 50%<\/strong> de fibres de cellulose issues de notre papier usag\u00e9 et\/ou de nos chutes industrielles.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En ce qui concerne la fabrication, la premi\u00e8re \u00e9tape consiste \u00e0 plonger les d\u00e9chets dans de l&rsquo;eau pour <strong>s\u00e9parer les fibres<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vient ensuite l\u2019\u00e9tape du <strong>d\u00e9sencrage<\/strong> : les fibres sont lav\u00e9es dans un bain d\u2019eau, de soude et de savon afin de pouvoir r\u00e9cup\u00e9rer les encres par flottaison.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les boues de d\u00e9sencrage r\u00e9cup\u00e9r\u00e9es sont parfois revaloris\u00e9es comme engrais agricole.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Apr\u00e8s ce processus, les fibres d\u00e9sencr\u00e9es sont <strong>\u00e9goutt\u00e9es <\/strong>puis <strong>compress\u00e9es<\/strong> et <strong>s\u00e9ch\u00e9es<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Votre papier recycl\u00e9 est n\u00e9 !<\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 cette \u00e9tape, la teinte du papier varie du gris clair au cr\u00e8me. Celle-ci varie en fonction des r\u00e9sidus d\u2019encres restants et du pourcentage de fibres vierges pr\u00e9sentes dans le papier.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">LE BLANCHIMENT, L\u2019\u00c9TAPE LA PLUS POLLUANTE !<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Malgr\u00e9 de nombreux progr\u00e8s ces derni\u00e8res ann\u00e9es, le papier recycl\u00e9 ne peut, en effet, pas atteindre la blancheur naturelle des fibres vierges \u00e0 laquelle l&rsquo;\u0153il des fran\u00e7ais est habitu\u00e9.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ce n\u2019est pas forc\u00e9ment le cas dans tous les pays : les Allemands par exemple sont habitu\u00e9s \u00e0 un papier plus \u00e9cru r\u00e9put\u00e9 pour \u00eatre beaucoup moins fatiguant pour nos yeux.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Une \u00e9tape de fabrication s\u2019ajoute alors comme pour le papier \u00e0 fibres vierges :<strong> le blanchiment<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En plus d\u2019\u00eatre l\u2019<strong>\u00e9tape la plus polluante du proc\u00e9d\u00e9<\/strong>, elle est \u00e9galement on\u00e9reuse.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u00eame si les proc\u00e9d\u00e9s chimiques ont fortement \u00e9volu\u00e9 ces derni\u00e8res d\u00e9cennies avec l\u2019interdiction de l\u2019utilisation du chlore \u00e9l\u00e9mentaire dans l&rsquo;Union Europ\u00e9enne , l\u2019utilisation du <strong>dioxyde de chlore<\/strong> pour 84% des p\u00e2tes \u00e0 papier blanchies. Il est r\u00e9put\u00e9 moins toxique que son pr\u00e9d\u00e9cesseur mais non sans impact environnemental) est encore normalit\u00e9.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Heureusement, d\u2019autres technologies sans chlore existent n\u00e9anmoins, elles font appel \u00e0 l\u2019eau oxyg\u00e9n\u00e9e, l\u2019hydrosulfite de sodium, l\u2019oxyg\u00e8ne, beaucoup moins polluante mais tr\u00e8s peu d\u00e9velopp\u00e9es encore \u00e0 ce jour.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Peut-\u00eatre faudrait-il faire \u00e9voluer nos mentalit\u00e9s vers l\u2019utilisation d\u2019un papier plus naturel <\/strong>!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le fameux sloggan \u201cPlus blanc que blanc\u201d n\u2019as plus lieu d\u2019\u00eatre.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-1024x682.jpg\" alt=\"Packaging \u00e9cologique en carton kraft.\" class=\"wp-image-111\" srcset=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-1024x682.jpg 1024w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-300x200.jpg 300w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-768x512.jpg 768w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-1536x1024.jpg 1536w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique-930x620.jpg 930w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Packaging-Ecologique.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">UN PAPIER RECYCL\u00c9, OUI, MAIS COMMENT LE CHOISIR ?<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>3 types de papier recycl\u00e9 existent :<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Le papier 100% fibres recycl\u00e9es non d\u00e9sencr\u00e9 et non blanchi : <strong>le plus \u00e9cologique !<\/strong> Il est de couleur gris beige clair.<\/li><li>Le papier recycl\u00e9 d\u00e9sencr\u00e9 et blanchi : <strong>le moins respectueux des trois pour notre environnement !<\/strong> Il est de couleur blanche.<\/li><li>Le papier dit \u201chybride\u201d, un m\u00e9lange de fibres vierges et de fibres recycl\u00e9es :<strong> le meilleur compromis entre \u00e9cologie et blancheur.<\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><span style=\"color:#445063\" class=\"has-inline-color\"><strong>Mais rappelez-vous, plus votre papier recycl\u00e9 est blanc, plus sa fabrication sera nocive pour notre environnement<\/strong>. (toutefois moins qu\u2019un papier conventionnel blanchi)<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<p>D\u2019autres types de papiers respectueux de notre environnement, fabriqu\u00e9s \u00e0 base de d\u00e9chets valoris\u00e9s existent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#9f3602\" class=\"has-inline-color\">LES PAPIERS \u00c9COLOGIQUES, L\u2019ARBRE DES POSSIBLES POUR <a href=\"https:\/\/leon-communication.com\/supports-imprimes.php\" target=\"_blank\" rel=\"noreferrer noopener\">VOTRE COMMUNICATION IMPRIM\u00c9E.<\/a><\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces papiers ne peuvent n\u00e9anmoins pr\u00e9tendre \u00e0 la notion \u201crecycl\u00e9\u201d mais sont une tr\u00e8s bonne alternative.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ils nous offrent une <strong>palette esth\u00e9tique presque infinie<\/strong> tout en \u00e9tant \u00e9co-responsables. On les trouve le plus souvent sous l&rsquo;appellation&nbsp; \u201cpapiers \u00e9cologiques\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#445063\" class=\"has-inline-color\"><strong>LE KRAFT BRUN : UN IMPACT MINIMUM SUR L\u2019ENVIRONNEMENT !<\/strong><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tout le monde le conna\u00eet, vous allez s\u00fbrement penser \u00e0 nos enveloppes, sans charme, mais pas que, bien \u201cmis en sc\u00e8ne\u201d par votre graphiste et votre imprimeur, le papier Kraft <strong>offre au client un visuel des plus chaleureux<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fabriqu\u00e9 \u00e0 100% \u00e0 partir de chutes de scierie et de rondins d\u2019\u00e9claircies, on obtient alors une p\u00e2te \u00e0 papier non blanchie.  Apr\u00e8s fa\u00e7onnage, on d\u00e9couvre un biomat\u00e9riau naturel tr\u00e8s r\u00e9sistant de cette couleur brune caract\u00e9ristique connue de tous.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans certaines usines, l&rsquo;\u00e9nergie produite par la cuisson des copeaux de bois est r\u00e9utilis\u00e9e. C\u2019est <strong>le papier \u201cle plus performant\u201d \u00e9cologiquement<\/strong> parlant.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">LE PAPIER ISSU DE L\u2019INDUSTRIE AGRO-ALIMENTAIRE<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Il est fabriqu\u00e9 \u00e0 partir de fibres vierges, de fibres recycl\u00e9es et de mati\u00e8res organiques. Ces teintes varies d&rsquo;<strong>un beige ros\u00e9 \u00e0 un olive<\/strong> en fonction du d\u00e9chet valoris\u00e9.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u00e8s esth\u00e9tique, c\u2019est <strong>une alternative \u00e9cologique \u00e0 un papier color\u00e9 conventionnel<\/strong>. Il peut, par exemple, servir \u00e0 <strong>accentuer la couleur dominante<\/strong> d\u2019une image de marque sur une carte de visite.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">LE PAPIER ISSU DE L\u2019INDUSTRIE DU CUIR<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lui est compos\u00e9 de fibres vierges et recycl\u00e9es mais \u00e9galement de mati\u00e8res organiques issues de d\u00e9chets de la maroquinerie.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec son <strong>aspect beige textur\u00e9, doux au toucher<\/strong>, il est une bonne <strong>alternative \u00e0 un pelliculage soft-touch<\/strong>. Il trouvera sa place dans une communication orient\u00e9e \u201chaut de gamme\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">ENFIN, LE&nbsp; PAPIER-COTON<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con\u00e7u \u00e0 100% \u00e0 partir de tee-shirts recycl\u00e9s (c\u2019est cool non ?), cet hybride arbore un <strong>aspect textur\u00e9<\/strong> offrant un toucher agr\u00e9able. Son <strong>blanc immacul\u00e9<\/strong> remplacera avec \u00e9thique et brio <strong>un papier blanc non couch\u00e9 conventionnel<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Sachez enfin qu\u2019outre les papiers et pour chaque besoin en communication, une <strong>infinit\u00e9 de m\u00e9dias \u00e9cologiques existent<\/strong>. Vos cosm\u00e9tiques peuvent aujourd\u2019hui \u00eatre \u00e9tiquet\u00e9s avec des m\u00e9dias <strong>\u00e0 base d\u2019herbe,<\/strong> vos gobelets r\u00e9utilisables (c\u2019est d\u00e9j\u00e0 \u00e7a) en plastique peuvent \u00eatre remplac\u00e9s par leurs \u00e9quivalent 100% fabriqu\u00e9 <strong>\u00e0 partir de lin<\/strong>\u2026 cela n\u2019est que quelques exemples.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">POURQUOI PRIVIL\u00c9GIER LES PAPIERS RECYCL\u00c9S ET \u00c9COLOGIQUES ?<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-1024x682.jpg\" alt=\"Plan\u00e8te en papier recycl\u00e9 repr\u00e9sentant l'environnement.\" class=\"wp-image-150\" srcset=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-1024x682.jpg 1024w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-300x200.jpg 300w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-768x511.jpg 768w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-1536x1023.jpg 1536w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement-930x620.jpg 930w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Recycle-Environnement.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pour vous :<\/strong><\/li><\/ul>\n\n\n\n<p>L\u2019utilisation de papiers recycl\u00e9s ou \u00e9cologiques pour votre communication est une fa\u00e7on simple et efficace pour vous d\u00e9marquer de vos concurrents.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En effet, depuis quelques ann\u00e9es, <strong>le crit\u00e8re d\u2019\u00e9co-responsabilit\u00e9 se montre de plus en plus important lors du choix final du client.<\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ce choix ne se pose presque plus d\u00e8s lors que votre entreprise se situe dans un secteur d\u2019activit\u00e9 propice \u00e0 l\u2019\u00e9thique et au respect de l\u2019environnement tel que l\u2019agriculture, le bien-\u00eatre, l\u2019artisanat\u2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esth\u00e9tiquement parlant, les papiers \u00e9cologiques offrent des impacts visuels et des sensations tactiles tr\u00e8s int\u00e9ressantes et vari\u00e9es.<strong> Ils permettent une communication beaucoup plus ancr\u00e9e sur l\u2019\u00e9motionnel.<\/strong><br>Bien s\u00fbr, la meilleure raison outre le marketing pour utiliser ces papiers reste pour vous, je l\u2019esp\u00e8re, <strong>un choix de valeurs et de conscience \u00e9cologique<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pour notre plan\u00e8te :<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La premi\u00e8re raison est, et de loin, <strong>la pr\u00e9servation de nos ressources<\/strong> (eau, bois, \u00e9nergie) !&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u2019apr\u00e8s l\u2019Ademe, le recyclage du papier en France permet une <strong>\u00e9conomie de rejet de CO2 de 390 000 tonnes.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ensuite, le papier recycl\u00e9 entre dans une d\u00e9marche d\u2019\u00e9conomie circulaire : la seconde-vie du papier favorise la <strong>cr\u00e9ation d\u2019emplois locaux<\/strong> et permet un approvisionnement en \u201cfibres neuves\u201d moins cons\u00e9quent.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong><span style=\"color:#445064\" class=\"has-inline-color\">UNE ALTERNATIVE Z\u00c9RO D\u00c9CHETS : LE PAPIER \u00c0 PLANTER !<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Un \u00e9v\u00e9nement dat\u00e9 se pr\u00e9pare, vous avez pr\u00e9vu d\u2019envoyer des flyers ou des cartons d\u2019invitations, plut\u00f4t que choisir un flyer classique, <strong>optez pour un papier \u00e0 planter !<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Il s\u2019agit de papiers 100% naturels et 100% biod\u00e9gradables dans lesquels des graines ont \u00e9t\u00e9 m\u00e9lang\u00e9es \u00e0 la p\u00e2te \u00e0 papier lors de la fabrication (fleurs, herbes aromatiques, l\u00e9gumes\u2026).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Apr\u00e8s votre \u00e9v\u00e9nement, il suffira \u00e0 votre client de planter votre flyer (plut\u00f4t que de le jeter) et de jolies fleurs ou l\u00e9gumes poussent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><strong>Outre son c\u00f4t\u00e9 ludique, \u00e9cologique et z\u00e9ro-d\u00e9chets, vos clients se rappelleront de vous \u00e0 chaque fois qu\u2019ils passeront \u00e0 c\u00f4t\u00e9 des jeunes pousses !<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#9f3602\" class=\"has-inline-color\">LE R\u00c9EMPLOI ET L\u2019UPCYCLING DE VOS PROPRES SUPPORTS DE COMMUNICATION, ET POURQUOI PAS ?<\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">RECYCLAGE, R\u00c9EMPLOI, UPCYCLING OU SURCYCLAGE, COMMENT S\u2019Y RETROUVER ?<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u2019abord leurs points communs : que ce soit pour le recyclage ou l\u2019upcycling, ils s&rsquo;inscrivent tous deux dans le syst\u00e8me de l\u2019\u00e9conomie circulaire.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L&rsquo;\u00e9nergie intrins\u00e8que et les mati\u00e8res premi\u00e8res de la fabrication de vos supports de communication sont drastiquement r\u00e9duites.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ils ont tous deux un <strong>b\u00e9n\u00e9fice \u00e9cologique non n\u00e9gligeable<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Le r\u00e9emploi et le recyclage<\/strong> vont permettre une utilisation du support <strong>\u201cmoindre\u201d ou \u201c\u00e9quivalente<\/strong>\u201d de l\u2019utilisation d\u2019origine. Le <strong>surcyclage<\/strong> va lui, donner une seconde vie plus \u201chaut de gamme\u201d ou une <strong>utilit\u00e9 sup\u00e9rieure<\/strong> celle du produit d\u2019origine.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En plus du b\u00e9n\u00e9fice pour l\u2019environnement, l\u2019upcycling donne donc, de la valeur ajout\u00e9e au m\u00e9dia existant. Une occasion de cr\u00e9er des campagnes uniques dont on se souviendra !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-1024x682.jpg\" alt=\"Papier cadeau en papier recycl\u00e9 DIY\" class=\"wp-image-166\" srcset=\"https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-1024x682.jpg 1024w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-300x200.jpg 300w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-768x511.jpg 768w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-1536x1023.jpg 1536w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication-930x620.jpg 930w, https:\/\/leon-communication.com\/leblog\/wp-content\/uploads\/2021\/03\/Upcycling-Communication.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#445063\" class=\"has-inline-color\">COMMENT METTRE EN PLACE LE R\u00c9EMPLOI ET LE SURCYCLAGE DANS VOTRE COMMUNICATION ?<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Vous avez des \u201crestes\u201d de m\u00e9dias imprim\u00e9s :<\/strong> Comme en cuisine, ne jetez pas ! <strong>L\u2019imagination est votre meilleur atout.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Que faire des 250 flyers restants de notre dernier \u00e9v\u00e9nement ? Des 200 catalogues p\u00e9rim\u00e9s ? Des cartes de visite d\u2019un commercial d\u00e9missionnaire ?&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour chaque probl\u00e8me, une ou plusieurs solutions sur-mesure.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On peut tout \u00e0 fait imaginer que ces flyers soient les pr\u00e9curseurs d\u2019un atelier de fabrication de papier recycl\u00e9 maison avec les enfants de vos clientes lors d\u2019une journ\u00e9e portes-ouvertes, que ces catalogues soient d\u00e9tourn\u00e9s en objets de d\u00e9coration ou goodies promotionnels, que ces cartes de visites soient simplement r\u00e9\u00e9tiquet\u00e9es pour le prochain commercial.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Ces petites astuces vous permettront d\u2019am\u00e9liorer votre image gr\u00e2ce \u00e0 votre \u201ccommunication valoris\u00e9e\u201d et en plus elle est peu on\u00e9reuse voir gratuite, alors pourquoi s\u2019en priver !<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Si vraiment vous ne trouvez aucune solution : proposez vos \u201cd\u00e9chets\u201d aux artistes de votre r\u00e9gion, aux \u00e9coles&#8230;vous ferez surement des heureux.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-wide\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Et le digital dans tout \u00e7a ? <\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u00e0, pas question de recycler (\u00e7a s\u2019appelle du contenu dupliqu\u00e9^^) mais les upcycler en les am\u00e9liorant en revanche est une tr\u00e8s bonne option !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fouillez dans vos tiroirs (enfin disques durs, vos historiques de publications)&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>L\u00e0 encore, il s\u2019agit d\u2019\u00eatre imaginatif <\/strong>: vous pouvez par exemple, reprendre un article de blog afin de concevoir un webinaire, reprendre une publication et en faire une infographie, regrouper plusieurs articles sur le m\u00eame sujet \u00e0 l\u2019int\u00e9rieur d\u2019un livre blanc\u2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bien s\u00fbr, toutes ces d\u00e9marches sont indissociables d\u2019un peu de logique : <strong>r\u00e9utiliser en priorit\u00e9 des contenus intemporels qui ont d\u00e9j\u00e0 suscit\u00e9 de l&rsquo;int\u00e9r\u00eat aupr\u00e8s de votre cible.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#9f3602\" class=\"has-inline-color\">COMMUNIQUER DE FA\u00c7ON DURABLE, \u00c9L\u00c9MENT INDISSOCIABLE DU RECYCLAGE :<\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 pr\u00e9sent que vous avez d\u00e9couvert l\u2019envers des papiers recycl\u00e9s et \u00e9cologiques et que vous savez les choisir, sachez que <strong>le meilleur d\u00e9chet est celui qu\u2019on ne produit pas !<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u2019est pour cela qu\u2019il est indispensable de r\u00e9fl\u00e9chir \u00e0 une <a href=\"https:\/\/leon-communication.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie de communication plus durable<\/a> et respectueuse en amont, voir encore mieux, \u00e0 la cr\u00e9ation de votre entreprise.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cela passe, non seulement par l\u2019utilisation de supports imprim\u00e9s \u00e9co-responsables mais \u00e9galement par une multitude de facteurs visant \u00e0 <strong>diminuer l\u2019empreinte carbone de votre communication<\/strong> en privil\u00e9giant la qualit\u00e9 \u00e0 la quantit\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>un meilleur ciblage pour en finir avec le publipostage froid partant directement dans nos poubelles,<\/li><li>des impressions en quantit\u00e9s mesur\u00e9es, cela va de paire avec le ciblage,<\/li><li>du contenu textuel optimis\u00e9 pour maximiser l\u2019impact des informations pr\u00e9sentes,<\/li><li>des visuels \u00e9co-con\u00e7us moins gourmands en encres,<\/li><li>la limitation des donn\u00e9es p\u00e9rissables pour prolonger au maximum la dur\u00e9e de vie de vos imprim\u00e9s\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Maintenant que vous avez toutes les cartes en main ! <strong>\u00c0<\/strong> vous de communiquer !<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le saviez-vous ? Pour fabriquer un papier recycl\u00e9, nous utilisons 2 \u00e0 5 fois moins d\u2019\u00e9nergie et d\u2019eau que pour un papier \u00e0 base de fibre vierge, et oui, c\u2019est beaucoup ! Aujourd\u2019hui, de nombreuses solutions s\u2019offrent \u00e0 vous et ont la part belle au service d\u2019une communication \u00e9co-responsable et plus durable. Du papier recycl\u00e9 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/leon-communication.com\/leblog\/communication-recycle-eco-responsable\/\"> <span class=\"screen-reader-text\">Le recycl\u00e9 \u267b, votre alli\u00e9<\/br> pour une communication<\/br> \u00e9co-responsable ! \ud83c\udf3f<\/span> Lire la suite \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le recycl\u00e9 \u267b, votre alli\u00e9 pour une communication \u00e9co-responsable ! \ud83c\udf3f - L\u00e9on Communication | Le blog - Le paon communicant !<\/title>\n<meta name=\"description\" content=\"Chaque besoin en communication \u00e0 sa solution durable et \u00e9co-responsable. 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